Skip to content

Position Your Pricing for Success with Paul Klein

Pricing expert, Paul Klein of the Pricing is Positioning Podcast joins me this week to discuss how knowledge-based businesses should be pricing their services.

If you struggle with being stuck in the antiquated hourly rate modeland feeling like you’re never getting ahead, then this is most definitely the episode for you.

Paul is a business consultant and entrepreneur. From his days as 1980s hair band guitarist, he has been a lifelong entrepreneur. He has experience starting and scaling a successful SAAS company as well as consulting some of the biggest brands including Target, Neiman Marcus, Starbucks, Holiday Inn, and other global brands,

Paul helps consultants, freelancers, and solopreneurs price their services and stop under charging so they can build their 7-plus figure businesses. Paul is the host of the Pricing Is Positioning Podcast and The Rock Your Pricing Online Course and Community.

Often, we take our expertise for granted and commoditize ourselves in the marketplace. Paul shares the pricing models he teaches:

  • Hourly Rate (highly discourages this model)
  • Daily Rate
  • Retainer for Access (probably not the retainer method you’re thinking)
  • Project
  • Outcome (or Value) Based Model

Paul indicates that the first price you see or hear anchors the entire prospecting conversation. Learn what an anchor bomb is and how to use it.

Enjoy!

Connect with Paul Klein:

Resources Mentioned in this Episode:

Thank you for tuning in…

I appreciate you tuning into the Live Full Work Fun Podcast today. If you enjoyed today’s episode, please share.

There are many podcast choices out there and I’m honored that you chose mine. Please be sure to subscribe in your favorite podcast app.

iTunes | Accomplish More Podcast with Gayla Scrivener
iTunes | Accomplish More Podcast with Gayla Scrivener