The Problem With the S.M.A.R.T. Goal Concept with Marshall Townsend II

We’ve all heard of S.M.A.R.T. goals. S for Specific. M for measurable. A for attainable. R for relevant. T for Time-based.

In this episode, Marshall Townsend II joins me as we dive into talking about the right way in setting goals. I was a bit surprised at first with his take on the S.M.A.R.T. goal concept. S.M.A.R.T. goals have been drilled into us forever. Marshall takes us onto a different journey when it comes to goal setting.

Marshall Townsend II is a Professional Leadership Coach, Mentor, Speaker, and Retired Lieutenant Colonel (LTC) whose passion for and dedication to empowering others have earned him the reputation as a service-centered leader within his community. Over the course of two decades, he has gained extensive coaching experience (as well as another two decades of leadership expertise in the army), helping thousands of people thrive along the way.

Marshall’s affinity for helping people has been lifelong, but the spark for coaching entered his life during his military service. It wasn’t long before he discovered his innate talent for positively influencing leaders by inspiring them to think outside of the box and cultivate a deeper sense of comradery between them and their soldiers.

Ultimately, this got him noticed amongst his peers, leading him to be selected by prominent senior leaders to teach organizations and fellow leaders alike. The most pivotal moment in his life arrived when he was asked by the Army to coach leaders in Idaho as a civilian contractor. After 18 rewarding years of coaching, he decided to expand his horizons (and his outreach) by launching his own company.

Today, Marshall proudly serves as the Founder of MT2Leadership, where he imparts his valued clients with the life-altering tools needed to pave the way to personal and professional prosperity. In 2016, he joined the John Maxwell Team and in 2017 he moved up to become an Independent Executive Director with The John Maxwell Team.