There are four essential elements that I believe should be in any marketing plan. These parts are all connected and work together to make a… Read More »The Essential Elements of Every Successful Marketing Plan
The terms ‘sales’ and ‘marketing’ are often used interchangeably. However, these two concepts, while closely related, have distinct differences and play separate roles in the… Read More »Understanding the Difference Between Sales and Marketing in Business Growth
Businesses exist to solve problems. However, articulating how these problems are solved can often be complex and difficult. Many business owners face challenges in selling… Read More »StoryBrand Can Transform Your Marketing Strategy
Building a business relies heavily on effective communication. You don’t have to rely on manipulative sales tactics. By using authentic copywriting, you build genuine relationships… Read More »Building Relationships through Authentic Copywriting
Many website owners are scrambling to make the switch to Google Analytics 4. But why is this upgrade so important? And what kind of insights… Read More »The Importance of Upgrading to Google Analytics 4: Insights from Matt Lubaroff
In a recent podcast interview with Brandy Nichole, a TikTok influencer, she shared her tips for creating spontaneous video content. She emphasized that it’s important… Read More »Don’t Overthink It: Tips for Creating Spontaneous Video Content
In today’s world, social media is a powerful tool that can help you grow your business and establish your brand. However, for many people, it… Read More »How to Maintain a Strong Social Media Presence Even if You Don’t Like Social Media
June has been designated as Entrepreneurs’ “Do it Yourself” Marketing Month to encourage us small business owners to focus on creating and refining our marketing… Read More »Understanding When DIY Marketing is the Best Choice
Brandon Birkmeyer is a personal branding expert and podcasting coach. A while back, Brandon and I had a conversation where he shared tips for starting… Read More »Insights and Advice from Brandon Birkmeyer for a Successful Podcast
In this episode of the Live Full Work Fun podcast, I’m delighted to introduce you to Lisa McGuire. Lisa is a business growth strategist, storyteller,… Read More »Writing Your Own Life’s Script with Lisa McGuire