An essential part of growing any business is planning AND implementing your marketing strategy. Without marketing, you won’t have a sustainable business. You must be… Read More »Easy Three Step Marketing Plan That Builds a Strong Platform Foundation
Podcast production can be likened to the birth and raising of a child. At least that’s how my friend, Dr. Michelle Deering pictures it. Leave… Read More »How a Podcast Launch is Like Childbirth
There are many great reasons to start a podcast, five of which are… People are listening. Make a more personal connection with audience. You position… Read More »What You Need to Know to Launch Your Own Podcast
When it comes to recording and producing a podcast, there is a certain amount of gear you need. In this episode, I bring my sound… Read More »Talking Podcast Gear with Robert Scrivener
Chances are, you probably already know that you should be growing your email list. If not, then, I’m telling you, you should be growing your… Read More »5 Practical Ways to Grow Your Email List
Company branded email is a detail that shouldn’t be overlooked when you are starting your own small business. Yet, it often is! No matter what… Read More »How Using a Free Email Account Hurts Your Company’s Branding
Pricing expert, Paul Klein of the Pricing is Positioning Podcast joins me this week to discuss how knowledge-based businesses should be pricing their services. If… Read More »Position Your Pricing for Success with Paul Klein
Let’s face it. Consistently creating content is not easy. It takes commitment. It takes time. It takes work. And sometimes it can be an uncomfortable… Read More »Why Taking a Break From Content Creation May Be Necessary
In my role as creative director, coach, and mentor in our content marketing agency, I know this to be true… no two clients are exactly… Read More »The Secret Sauce of Content Posting Frequency
What is your game-plan for 2021? Most certainly 2020 was interesting. It was an exceedingly difficult time for many. For others, it was a time… Read More »Kicking Off 2021 with a Bang!