Businesses exist to solve problems. However, articulating how these problems are solved can often be complex and difficult. Many business owners face challenges in selling their products and services because their communication about their business ends up confusing potential buyers.
Marketing your business involves finding a clear voice that defines who you are, who you serve, and the problem you solve.
The StoryBrand framework, developed by Donald Miller, is a powerful tool that helps businesses clarify their marketing messages and engage their customers. The concept revolves around storytelling where businesses position themselves as the guide, and the customer as the hero of their story, in order to achieve a desired outcome.
When I first discovered the framework years ago, as a marketer, I was immediately interested in how it could help me better serve my clients. After applying the concepts, I wanted to further refine my skills, so I pursued becoming a Certified StoryBrand Guide.
As part of the guide program, I have the pleasure of working with Macy Robison, the Director of Certified Guides for StoryBrand. In her role, Macy helps by equipping hundreds of StoryBrand marketing guides and agencies worldwide with the necessary tools and training to build their dream businesses.
She and I sat down together and had a conversation about effective marketing strategies and how the certification process works.
Storytelling Helps Businesses Grow
Regardless of industry, effective messaging is vital for capturing the attention of your target audience. Using the concepts found in storytelling helps businesses grow because a well-written story grabs your attention and pulls you in, making you curious to see how it all unfolds.
By applying the principles of storytelling in your marketing, you can demonstrate how your business’ service or product solves your customer’s problem, eliminating any confusion about how you can help.
To ensure the long-term success of any business, it is essential to have marketing skills that not only attract new customers but also nurture existing ones. By creating exceptional customer experiences, businesses can foster loyalty and generate repeat business.
Your Business Should be a Playground, not a Prison
If you’re looking to clarify your business’s marketing message, StoryBrand can be the perfect solution. Whether you choose to work with a StoryBrand certified guide to develop your marketing message or become a guide yourself, the philosophy at StoryBrand is all about making your business a playground, not a prison.
The StoryBrand framework offers a proven methodology that can help any business, regardless of size or industry, craft compelling and effective marketing messages.
By implementing the StoryBrand framework, you can unlock your business’s full potential and resonate with your target audience. Whether you’re a seasoned marketer or just starting out, StoryBrand provides the tools and resources you need to succeed.
If you become a certified StoryBrand guide, you’ll have the support of a collaborative community and access to training, onboarding, and ongoing support to help you with your business journey.
If you choose to work with a certified Storybrand guide, they are trained to ensure your marketing message is clear and have a wide range of experience to help them cater to your needs.
To understand the framework better, read the book: Building a StoryBrand. To create a clear message and 5-part marketing plan for your business, attend the StoryBrand Marketing Workshop.
As the StoryBrand community continues to grow, there are exciting updates and developments on the horizon.
In essence, the StoryBrand framework has revolutionized the approach businesses take to marketing. By emphasizing storytelling and crafting compelling messages, businesses can establish a deeper connection with their customers and achieve significant results. Whether you aim to clarify your own marketing message or become a certified guide, the StoryBrand framework offers a powerful tool for success.