There are four essential elements that I believe should be in any marketing plan. These parts are all connected and work together to make a strong marketing strategy. They are not separate, but each play a special role in reaching marketing goals. By knowing and using these parts well, you can create a plan that reaches your audience effectively in a simple and clear way.
Just because you’ve mentioned something once in your marketing material doesn’t mean everyone got the message. Repetition is important for growth and connection. You have to reiterate your key messages frequently and in different ways to ensure they reach your target audience.
Website
Of course, in this day and age, every business should have a website. Your website is your digital real estate, a platform where people learn who you are, what you do, and who you serve. They’re primarily looking for answers to the question, “What can you do for me?”
Indeed, having an athletically attractive website may seem important, but what’s more important on your website home page are the words to draw people in.
Indeed, while having an aesthetically pleasing website may seem significant, the words on your homepage that draw people in are even more important.
It’s imperative to keep your website simple and clear for your branding and to facilitate the sales process. When creating website pages, I recommend using the Storybrand 7-Part Framework. If you find it challenging to write and design your website, consider hiring a Storybrand Certified Guide to help clarify your message.
Consistent Core Piece of Content
Branding is not merely about logos and colors. It significantly involves the culture of your business, which should reflect your personality, enticing people to do business with you.
Consistently publishing content related to your product, service, expertise, philosophies, or entertainment is essential. This could be through a regular blog, podcast, or video, allowing people to discover you based on their interests or needs through web searches. It establishes you as an authority in your niche, turning you into a useful resource, building a following, and earning trust. This can potentially convert people into future customers and create a referral base.
Your core content, whether it’s a blog, podcast, or video, allows people to become familiar with you. As you build a following by providing valuable content that your audience desires, you also have the liberty to explore topics that will resonate with you and your followers.
Consistently emailing people that have shown interest in your products or services helps keep you top of mind. Unfortunately, not everyone will buy what you have to offer at the exact moment you would like them to buy. This is why you should be in continuous contact with them. Email is the number one platform that most everyone has. Think about it, you must have an email to create accounts. It’s how businesses communicate with customers.
It’s important to understand that not every potential customer will be ready to make a purchase at the exact moment you’re hoping for. This is why it’s you should keep the lines of communication open.
You should be communicating regularly with people who have shown interest in your products or services. One of the most effective ways to stay top of mind is through email.
Almost everyone has access to an email account, making it a universal platform for communication. Consider this, to create accounts on most platforms, websites, and even to sign up for various services, an email address is required. This is a clear indicator of how ingrained email communication has become in our daily lives.
In the business world, email is the go-to method for communicating with customers, whether it’s for sending promotional materials, providing customer service, or simply keeping in touch. By using email as a tool for regular communication, you ensure that your brand stays at the top of your potential customers’ minds. This consistent presence increases the likelihood that when they are ready to make a purchase, your product or service will be their first choice. This is why email communication should be an essential part of your marketing strategy.
Social Media
Having a social media presence amplifies your message and allows for a different type of connection than what email or your website will give. It’s a way to amplify your message, share insights, and create a community.
Maintaining a social media presence amplifies your business message, fosters relationships, and establishes a dynamic online community. With social media, you are able to reach a wider audience, promote your brand, and engage with customers in real-time.
Not only does social media provide an additional platform to share your insights and knowledge, but it also allows for two-way communication, making it a valuable tool for customer feedback and interaction. This exchange of information can yield insights into customer preferences and create a more personalized experience for your audience.
A strong social media presence helps in building a community around your brand. It gives you the opportunity to create a space where customers can engage with each other, share experiences, and contribute to the narrative of your brand. This sense of community can foster loyalty and increase customer retention.
In conclusion, a successful marketing plan is a cohesive blend of a compelling website, consistent core content, regular email communication, and an engaging social media presence. Each of these elements plays a role in promoting your brand, establishing trust with your audience, and ultimately converting interest into sales. By focusing on these key areas, you can create a marketing strategy that is not only effective but also true to your brand identity. Keep your messaging simple, consistent, and true, and you’ll be on your way to marketing success.