Marketing is often misunderstood as being purely about advertising or selling. However, as Evan Cox, a certified Storybrand guide, reveals in our recent conversation, it’s much more than that. At its core, marketing is about building relationships and understanding the needs of your audience.
Evan views marketing as a key tool to build relationships. Whether working with non-profit or for-profit entities, the goal remains the same: to reach more people and align them with the organization’s mission. Marketing, in this sense, is about fostering connections and engaging with an audience in meaningful ways.
The words you use in your marketing bridge distances in understanding, foster relationships, and drive action. Evan emphasizes the importance of being intentional with the words you use. From crafting compelling copy to communicating your mission, the words you choose can make a significant impact on your audience.
Listen to my conversation with Evan to learn more about the mindset that marketing is much more than selling a product or service. It’s about building relationships, understanding your audience, and communicating effectively. Also discover key insights about Evan’s journey as an entrepreneur.