Are you a solopreneur who feels limited by the constraints of deliverables? Do you find yourself hitting a revenue ceiling and wondering how to break through it? Transitioning from deliverables to consulting might be the key to unlocking your business potential and achieving long-term success.
In a recent podcast episode, I had the pleasure of speaking with Thom Van Dycke, a fractional Chief Growth Officer for solopreneurs. Thom shared his insights and experiences on the transition from being focused on deliverables to adopting a consulting approach in business.
The Limitations of Deliverables
Thom highlighted an important aspect of relying solely on deliverables in a business model – the existence of a ceiling. Deliverables, whether they are websites, marketing campaigns, or other tangible outputs, have their limitations. There are only so many websites you can build, articles you can write, or clients you can handle. Eventually, you hit a point where you need to make a decision.
Embracing Consulting for Business Growth
Transitioning to a consulting model allows solopreneurs to overcome the limitations of deliverables. Thom emphasized the importance of providing strategic value to clients’ businesses. By shifting the focus from deliverables to consulting, solopreneurs can offer expertise, guidance, and strategic thinking that go beyond tangible outputs.
Adding Tangible Results to Contracts
One of the challenges solopreneurs face when transitioning to consulting is defining the value they bring to the table. Thom shared his approach of structuring retainers based on the value he brings to his clients’ businesses. As he adds value and helps his clients achieve their goals, the retainer ascends accordingly. This ensures that the client’s investment aligns with the results they receive.
Managing Client Expectations
Thom highlighted the importance of managing client expectations and confidently communicating the value of consulting services. Solopreneurs need to clearly define their consulting services, explain how they add strategic value, and outline the benefits clients can expect. By offering strategic thinking and expertise, solopreneurs become trusted advisors to their clients, helping them navigate the challenges and achieve their business objectives.
The Power of Consulting
Transitioning from deliverables to consulting is a transformative journey that opens new doors for solopreneurs. It allows them to offer their clients more than just tangible outputs; it enables them to provide strategic thinking, guidance, and expertise. By embracing consulting, solopreneurs can break through revenue ceilings, expand their impact, and unlock their full business potential.
If you’re a solopreneur feeling limited by the constraints of deliverables, consider making the transition to consulting. Embrace strategic thinking, focus on adding value, and confidently communicate the benefits of your consulting services. By doing so, you’ll position yourself as a trusted advisor and propel your business towards long-term growth and success.
To learn more about Thom Van Dycke’s insights on transitioning from deliverables to consulting, listen to the full podcast episode below.