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Understanding When DIY Marketing is the Best Choice

June has been designated as Entrepreneurs’ “Do it Yourself” Marketing Month to encourage us small business owners to focus on creating and refining our marketing plans.

DIY marketing can be a great way to save money and learn new skills, but it can also be incredibly time-consuming and risky. Before deciding to take on your own marketing, it’s important to carefully weigh the advantages and disadvantages.

Advantages of DIY Marketing

The main advantage of DIY marketing is the potential to save money. By doing things yourself, you can often avoid the costs associated with hiring a professional, and you can customize your project to your own preferences. Additionally, by handling your own marketing, you can learn new skills and experiment with different marketing tactics. You can test different messages, visuals, and channels to see what works best for your business. This experimentation can help you refine your marketing strategy over time and achieve better results.

Disadvantages of DIY Marketing

On the other hand, DIY marketing can be incredibly time-consuming, especially if you’re not an expert in a particular area. If you’re trying to balance your DIY projects with other responsibilities, such as work or family obligations, taking on your own marketing can be overwhelming.

Additionally, marketing is a complex field that requires a lot of knowledge and expertise. If you’re not familiar with marketing principles and best practices, you could end up wasting a lot of time and money on ineffective marketing strategies. Finally, DIY marketing can be risky. If you don’t have the necessary skills or experience, you could end up slowing down your progress or even damaging your brand reputation.

DIY Marketing Suggestions

By understanding the advantages and disadvantages, you can determine what marketing projects to do yourself and what to delegate, whether it’s for the short or long term.

Here are five DIY tactics to improve your marketing efforts right now:

  • Read the book “Marketing Made Simple,”
  • Clarify your messaging by attending July’s Storybrand Marketing Livestream,
  • Consistently collect email addresses,
  • Increase your social media presence, and
  • Be the voice of authority in your niche by publishing content.

When to Get Help

While DIY marketing can be a great way to save money and learn new skills, it’s important to recognize when it’s time to get help. As your business grows, consider seeking help from a professional fractional marketing agency to provide the specialized expertise and support you need to take your business to the next level. A fractional marketing agency can keep you close to your marketing while providing the specialized expertise and support you need.

Remember, the most important thing is to keep learning, experimenting, and refining your approach to marketing in order to achieve the best results for your business. Whether you choose to handle your own marketing or seek help from a professional agency, staying informed and taking action is key to success.

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